1) "Treat each customer as if they are our only one"
Our founder put it simply. By treating each customer as if they are the only customer Lotus has, we can provide an experience that can't be found anywhere else. We'll never ask you for your account number. You're not a sales figure, user, or buyer. You're our valued customer in the most genuine way. We know you by name, and we'll always treat you with kindness, patience and respect.

2) USA built and thoroughly tested
We build every desktop ourselves by hand, from the ground up at our facility in Orlando, Florida. Our notebooks are partially assembled overseas, but completed and tested by Lotus in Florida. In addition to getting hand-built USA quality, you also get a thoroughly tested machine. We run through a series of tests that covers every aspect of your computer to ensure it's running 100% when it leaves our hands.

3) Invest in America
Smaller companies like ours are the real drivers of the US economy. When you buy from Lotus, you are contributing to our growth here in the United States, which in turn creates good, high-tech jobs for Americans and circulates money within USA companies like our suppliers and partners. The bigger we get, the more effective our mission becomes.

4) Only the best components
A computer is only as good as its parts, so we use the very best we can find. Every component from chassis to hard drive is selected based on comprehensive research for reliability, durability and performance.

5) Cutting-edge technology and efficiency
An important part of being a technology company is offering, well, technology. We've always jumped on the opportunity to offer our customers the latest technologies like multi-touch and LED-backlit displays, the most advanced processors, energy-saving hard drives, fast solid state drives, quiet cases, and more technologies that many others are just starting to adopt.

 6) World-class warranty
You can get a 3-year desktop warranty with other companies, but expect it to cost an extra $300. With Lotus, you get 3 years of complete hardware coverage — backed by the manufacturers of each component — on desktops standard. Free. So if your hard drive fails one year and one week later, don't worry. You're covered.

7) Lifetime USA-based support
It's not fun to call your computer company for support just as your warranty expires and they tell you "it's $50 for this support call". Call Lotus in 10 years and we'll happily help you. And that person you talk to will be from Lotus in the United States, not from an outsourced company overseas.

8) You get amazing value
You don't shop for a car or home strictly by price, so why do the same for your computer? What matters is the whole package; quality, features, warranty, service. When it comes to getting more for your money, there's nothing like Lotus.

9) We're a small company
Sometimes smaller is better. We don't mass produce and we don't have hundreds of tech support people. We're just skilled professionals who are here to build the very best computers and provide the best service anywhere. Plus, your business benefits us more than it would benefit a larger PC manufacturer, which might make millions of PCs per year. When you consider a large brand, they don't care if you buy. When you consider Lotus, we try our best to earn your business because you really do count.

10) We built a better computer company
This company was founded with the idea that the experience of buying and owning a computer should be better. We set out to build prettier, more reliable systems. We created a warranty that doesn't seem designed to expire just before your computer breaks. We created a support system that doesn't frustrate you. We created an experience, not a purchase. We build computers, but we also build relationships, trust and — for the first time — real joy in owning a computer.